For more than 30 years, I’ve worked in the finance industry helping people navigate some of the biggest decisions of their lives. But in 2003, a trip to Cabo Wabo Cantina sparked a completely different passion — tequila.

What started as curiosity quickly turned into an ongoing journey into the world of agave spirits, traditional production methods, and the incredible stories behind the brands and people who make them. That passion eventually led me to create my YouTube channel, Tasting Tequila with Brad, where I review tequilas, share educational content, and interview brand owners and industry leaders from across the tequila world.

My passion for tequila has also evolved into a partnership with The Lux Beverage an Indiana-based distribution company focused on bringing authentic, high-quality agave spirits to consumers. Through content creation, education, and industry relationships, I’m dedicated to helping people better understand and appreciate the craftsmanship, tradition, and culture behind tequila and agave spirits