The NOM Number (FLE)

Lesson
Materials

Key Notes

Full Text of Lesson In this lesson we are going to learn about the significance of the NOM number on the label while also getting an interesting insight into who the real producers are for some well known brands. Probably the biggest tequila shockwave so far was when George Clooney sold his tequila to Diageo in a deal of 1bn dollars which earned him several hundreds of million dollars. But was he the real “maker” or “producer” of the tequila? Let’s check it out! First let’s do a quick google search to get the brand name of his tequila. Alright it comes up - it is called Casamigos. Now let’s head to the website called Tequilamatchmaker.com and put the brand name into the bracket. By the way, you can also download the app onto your mobile to do this search. Select Casamigos Tequila and then we’ll get to this screen. Let’s click on the number after the NOM sign - this is a lesson about NOM numbers after all - and let’s see what it says. Diageo Mexico Operaciones S A de CV. Well, since Diageo bought the brand from George Clooney, it kind of makes sense that they are now listed as the producer. So let’s see who the producer was before Diageo. The NOM listing is for Productos Finos de Agave. They are not Mr. Clooney’s company but one of the most well known distillery for hire. Let’s take a look who else made their tequila here. Some of you may have heard about Avión - well, they make Avión in this distillery. And you can see that there are other NOM numbers linked to the producer - so one distillery can host multiple producers. And so let’s click on one of the other numbers. This brand is called Teremana. Do you know who the brand owner is for this brand? Well let’s find out. Let’s do a quick google search - and the brand iiiiis of Dwayne Johnson the rock! So what to take away from this learning exercise? NOM number can give us a lot of information. It can give us a connection between different brands - as brands from the same distillery often has the same concept. Let’s see another interesting example. Casa Cuervo is the biggest tequila producer and host many brands, and sometimes the only way to identify them is by knowing the NOM number which is 1122 in all cases. So while a bottle of 1800 tequila has no mention of any Cuervo in its design, checking its four digit producer ID will allow you to understand more about its origin. Let’s take a look at the tequila label again, it has a 3 section reference.

  1. The NOM abbreviation - stands for Norma Oficial Mexicana. This is a  quality standard, basically the Mexican version of the ISO international standards. If you come to México, electronic appliances have this - it is a reference for the safety measures applied.
  2. Four digit ID - this is a direct reference to the Authorized Producer who is responsible for the production of the tequila.
  3. CRT - Consejo Regulador del Tequila or Tequila Regulatory Council - they are the Quality and Compliance body for the tequila industry

These 3 items together are a compulsory element for every tequila label, so should you see a bottle with the tequila sign but without the NOM, four digit ID and CRT combination, the bottle you are holding is unfortunately not a tequila.   Copyright © 2020 International Tequila Academy