Level 3 course

The sommelier Course

ITA Level 2 access is required. Lifetime access including access to all future updates.

Price: 1049 USD

Level 3 - Sommelier de Tequila - Syllabus

  • Introduction to Tequila from a business perspective – Smooth, Authentic, Status, Collector’s tequila
  • Producer size, Production Capacity – Large, medium, small producers, capacity challenges
  • Agave growing vs Tequila producing – the different business aspects of agriculture vs distilling
  • Inhouse tequila, maquila, custom label – the different kinds of ownership and manufacturing contracts
  • Cost of production of tequila – understanding the cost of production of different tequila products
  • Tequila Producer vs. Brand Owner – the different key roles in tequila production
  • How much tequila is in a bottle? – understanding the difference between products containing tequila
  • Adulterated tequila – the issue with tequila adulteration and how to spot such tequila
  • Understanding the consumers – Novice drinker, connoisseur, craft lover
  • “Additive free” tequila – analysis of the popular term and its proper usage
  • Vegan and gluten free tequilas – modern consumer trends and their relationship with tequila
  • Single Barrel – single barrel selection in the tequila world
  • Celebrity Tequila – what is the implication of celebrity tequila, where do they belong to?
  • Craft Tequila – defining and understanding “craft” in the tequila world
  • Special logos and stickers – what do some of the most important special logos mean on a tequila bottle
  • Marketing self-designations – popular terms marketers use and their real meaning
  • Taste profiling – Terroir, blending, production methods and additives and their effect on taste
  • Food pairing – the most important food pairing principles when it comes to tequila

Lvl 3 - sommelier de Tequila

Purchase includes level 1-3 online certification courses & examinations