Lesson 1: Tequila or Not Tequila? Copy

Whenever you grab a bottle of tequila the single most important sign on the label is the word “tequila”. Now it may sound evident to check the tequila sign, still there are way too many bottles that are trying to outsmart consumers with some clever design tricks. These usually include Mexican references like sombreros, ranches, cactus, agave and using the labeling term 100% agave. Believe it or not, many tourists are tricked into buying cheap liquors thinking it is tequila.

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