Tequila G4 - Official Brand Training Course
Online certification course
Who should take this course?
We created this course to provide professionals and consumers a deeper, more accurate understanding of the brand. The knowledge will especially serve those involved in the sales of the brand: bartenders, retailers, wholesellers etc. Consumer fans too have the chance to connect with the official training material and learn to appreciate this tequila more.
- Online
- Anyone can enroll and take it
- Takes approximately 1 hour to complete
- Official certificate upon completion - signed by Felipe Camarena and Shawn Miller
- Price: $49
If you purchased our Level 1 Online Course from our website, you already have access to the G4 Official Brand Course. Log in and get started here:
- History of the brand and the Camarena family - local family owned brand
- Accolades -Achievements and endorsements making G4 a highly coveted tequila for aficionados
- Geography - the agave, the land, the terroir and their effect on tequila G4
- Jima - explanation of the agave harvest specifically for the brand
- Hydrolysis - explanation of the "cooking method" specifically for the brand
- Extraction & Water - introduction of some of Felipe's special equipment and the importance of water used for G4
- Fermentation - the special fermentation process at El Pandillo
- Distillation - explanation of the distillation process at El Pandillo
- Product Lineup - learn how to navigate between the different G4 products including special editions
- Aging - explanation of the current aging process and the future plans for the brand
- G4 Tequila Tasting - how to taste, what flavors will you perceive for each expression
- G4 Cocktail Making Tips - by National Brand Ambassador Alexis Ramirez
- Summary, News, Exam
Your Educator
Shawn Miller
Chief Right Brain - PKGD Group, importing G4 to US
Shawn is an ITA Certified Sommelier. 6 years ago, Shawn and his partner Jeff Ernst experienced the happy accident of taking over the U.S. operations of G4 Tequila.
In this work, Shawn visits Mexico about monthly, spending time with the famous producers of some of the best quality tequilas, 4 th Generation, family-owned, distilleries like El Pandillo and El Viejito in Jalisco and Del Buen Agave in Oaxaca. “I am well aware of how ridiculously blessed I have been to learn about tequila from the masters of the craft and I’m happy to share their lessons with Americans who want to learn about high-quality tequilas.”
Features
Learn about tequila in a fun way
"I came to ITA with very limited knowledge of Tequila and left Level 2 with the confidence that I can carry a conversation with even the most knowledgeable individuals."
Sam Moore, Colorado, US