Tequila Viva Mexico - Official Brand Training Course
Online certification course
Who should take this course?
We created this course to provide professionals and consumers a deeper, more accurate understanding of the brand. The knowledge will especially serve those involved in the sales of the brand: bartenders, retailers, wholesellers etc. Consumer fans too have the chance to connect with the official training material and learn to appreciate this tequila more.
- Online
- Anyone can enroll and take it
- Takes approximately 1 hour to complete
- Official certificate upon completion - signed by Sergio Vivanco
- Price: $49
If you purchased our Level 1 Online Course from our website, you already have access to the Viva Mexico Official Brand Course. Log in and get started here:
- The story of the Vivanco family and the 5 brothers running the family business
- The history behind the foundation of the distillery and the significance of the year found on the bottle - 1929
- Learn about the production processes employed by the distillery - Casa Tequilera Viva Mexico
- The details of the production process for Viva Mexico
- Agave farming - explanation of the agave farming specifically for the brand
- Hydrolysis - explanation of the "cooking method" specifically for the brand
- Water and filtration - introducing the special water and the filtration methods
- Fermentation and distillation - the special fermentation process at Casa Viva Mexico and the distillation practice
- Product Lineup - learn how to navigate between the different Viva Mexico products
- Product Lineup - learn about the special editions of the house
- Origen vs. Retro - learn the differences between the different Viva Mexico bottles
- Brand name - learn about what the brand name Viva Mexico means and its significance
- Summary, News, Exam
Your Educator
Sergio Vivanco
Master Chief - Viva Mexico Tequila
Sergio Vivanco is one of the five brothers running the family business of Tequila Viva Mexico . The Vivancos are proud to count three generations of tequila producers and five generations of agave farmers within their family. Their business operation is impressive and includes many other things, not just tequila – agriculture, construction, even selling furniture.
He is in charge of the distillery managing sales and promotion and client relationship, being the family’s spokesperson. As per Los Altos traditions, he has been working in the family business from a very young age, giving him the opportunity to get a very unique industry insight that he shares with us. He became one of the world’s most respected tequilero managing the famous Casa Tequilera Viva Mexico or as otherwise known to some as “NOM 1414”.
Features
Learn about tequila in a fun way
"I came to ITA with very limited knowledge of Tequila and left Level 2 with the confidence that I can carry a conversation with even the most knowledgeable individuals."
Sam Moore, Colorado, US