Edu Series – Beginner level

How to Buy Tequila with a Strategy? – by using the Tequila Education Budget Matrix by ITA

Purchasing tequila has never been more complicated. The market is flooded with hundreds of different brands and they all seem to be selling traditionally produced tequilas. Prices range from a couple of dollars to thousands of dollars and tequila products are rarely priced according to their fair value. Anyone who wants to make sure to …

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Things they don’t want you to know about “smooth” tequila – Beginner’s Guide

First of all let’s make something very clear: People who use the term “smooth tequila” alone without any additional context typically as a “quality distinction”, they just don’t know what they are talking about. The reason being is that some of the most respected tequila producers in the world don’t want to produce a smooth …

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