Adam Fodor

How to Buy Tequila with a Strategy? – by using the Tequila Education Budget Matrix by ITA

Purchasing tequila has never been more complicated. The market is flooded with hundreds of different brands and they all seem to be selling traditionally produced tequilas. Prices range from a couple of dollars to thousands of dollars and tequila products are rarely priced according to their fair value. Anyone who wants to make sure to …

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Things they don’t want you to know about “smooth” tequila – Beginner’s Guide

First of all let’s make something very clear: People who use the term “smooth tequila” alone without any additional context typically as a “quality distinction”, they just don’t know what they are talking about. The reason being is that some of the most respected tequila producers in the world don’t want to produce a smooth …

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Tequila Additives – Second opinion from CRT(unofficial!)

Shortly after publishing the article Tequila Additives – The Complete Guide 2020, a friend of mine called me and said: – Hey Adam, every person I talked to thinks you are crazy. They all say that the limit in practice is different. I think you are correct with your roadmap and it makes 100% sense, …

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Tequila Additives – Complete Guide 2020

When talking about additives, we talk about the process of adding something in small amounts to tequila just before bottling to enhance its flavor, aroma and color. Producers use additives to make new batches to be more consistent with earlier batches, reducing or eliminating the natural difference between them. Not everyone is aware, but as …

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