Edu Series – Advanced level

7 misconceptions you didn’t know about the additives in tequila

Edu Series - Advanced level /

The tequila legislation is complex, boring and the information is spread across many different sections. No wonder why there are so many misconceptions. The issue is, these misconceptions themselves shape the way we think about additives. Since the Denomination of Origin is protected by law, everything we need to know about additives is in there.

So let’s take a look at all the misconceptions according to the relevant legal piece, NOM-006-SCFI-2012 referred to as the Norma.

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Defusing the Diffuser Tequila – Primary Purpose – Part I

Edu Series - Advanced level /

In this set of articles, I am going to make an attempt to fully explain just how a diffuser produced tequila is different from a traditionally produced one. Unfortunately the industry does not do any sort of distinction between traditional and diffuser produced tequilas and we have no legal information on which products apply the

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How to Buy Tequila with a Strategy? – by using the Tequila Education Budget Matrix by ITA

Edu Series - Advanced level, Edu Series - Beginner level /

Purchasing tequila has never been more complicated. The market is flooded with hundreds of different brands and they all seem to be selling traditionally produced tequilas. Prices range from a couple of dollars to thousands of dollars and tequila products are rarely priced according to their fair value. Anyone who wants to make sure to

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Tequila Additives – Second opinion from CRT(unofficial!)

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This article has been revised based on new relevant information.  Shortly after publishing the article we received some feedback that claiming 4% as a legal limit for additives may be theoretically true but this is not what happens in practice. We did some extra investigation into this and a friend of ours was nice enough

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Tequila Additives – Complete Guide 2020

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When talking about additives, we talk about the process of adding something in small amounts to tequila just before bottling to enhance its flavor, aroma and color. Producers use additives to make new batches to be more consistent with earlier batches, reducing or eliminating the natural difference between them. Not everyone is aware, but as

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